freeda studio

FREEDA Studio is an international collective of talented strategic-creatives brought together by a passion for their craft, a love of nature, and a desire to build solutions.

not an agency, an assembly.

Not your standard agency setup. Over years, we’ve assembled a network of brilliant people who are exceptional in their discipline and drawn together by a common understanding.

‍Their intensity, empathy, and integrity make them unstoppable when pointed at a problem.

Our solution formula:

Talent

Experienced, diverse, tenacious talent rallying after your specific challenge.

Momentum

Watch what happens when we set the timer to weeks, not months.

Ambition

Charged with a common purpose that impacts output.

Brand sprint breakdown

  • The team dives deep into research: running workshops and stakeholder interviews to interrogate your reality and potential.

    Refined across our careers, our workshop formula intelligently asserts the critical variables of the business.

    As we dissect collective and individual visions and challenges, engage in a comprehensive SWOT analysis, tease out the “what”, “how” and “why”, and vividly detail the audience and market.

    OUTPUT:

    Team Kickoff

    Stakeholder Interviews

    Brand Workshop

  • We synthesize and define the white space where you can differentiate and compellingly play.

    Articulating opportunities within the product, market and audience analysis and defining the Positioning and Value Proposition as a result.

    Then crafting the framework for the brand via What, How & Why, Brand Values, Tone of Voice, Personality and Elevator Pitch.

    OUTPUT:

    Insights Report

    Brand Strategy

  • We discover your brand’s home, its name, in a game of creative iteration.

    We go broad to begin, giving ourselves the space to gauge potential in a spectrum of styles.

    It’s a task of reduction, informed exploration, and refinement. As we go deeper each round – measuring success against the criteria of semantic value, strategic impact, phonetic structure, and availability.

    OUTPUT:

    Naming Presentation Rounds 1-3

    Shortlist Wordmarks

  • We activate the brand: iterating swiftly until landing on a striking and strategic visual identity and tagline.

    Initiating from 3 distinct design routes, we refine collaboratively and build the Brand Guidelines as your toolkit to action your brand in the real world.

    With logo, tagline, colour palette, layout, typography, photography, iconography, and collateral mockups.

    OUTPUT:

    Brand Guidelines: Logo, Tagline + Visual Assets

Find out more.

campaign sprint breakdown

  • The team dives into analysing and defining the critical variables that will inform the campaign.

    Researching and workshopping the market, audience and product to mine for and qualify opportunities to get noticed and authentically engage.

    OUTPUT:

    Team Kickoff

    Campaign Workshop

  • We synthesise these insights and define the white space where you can differentiate and compellingly play.

    Articulating opportunities within the product, market and audience analysis and defining the “Brand Idea” campaign concept to achieve cut-through.

    OUTPUT:

    Insights Report

    Creative Strategy

  • We develop the creative concepts that bring this “Brand Idea” to life.

    Kicking off with 3 creative routes which we hone down and develop according to feedback – and then building out the necessary design, strapline and copy to execute.

    OUTPUT:

    Creative Routes Presentation, Refinement + Selection

    Campaign Concept + Iterations

    Creative Campaign Assets

    *Photography and video production costs are additional and can be scoped on request.

Find out more.

  • "One of the most exceptional thinkers and collaborators I have worked with... when I am seeking strategic clarity, wide-ranging thinking, and exceptional articulation, ashleigh is one of the first people I turn to."

    Tim Holman, Pangea Agency

  • "A trusted and relied-upon contractor. she combines perceptiveness with discipline, creativity with logic, and empathy with precision. she listens carefully, challenges constructively, and produces work that stands up to scrutiny."

    Cyrus Vantoch-Wood, Insurgent Co/Mustard Brand Studio

  • "I'd highly recommend ashleigh to anyone looking for a creative and branding co-captain. from concept and ideation to product launch and optimisation – ashleigh is a go-to expert that can elevate your brand perception with your customers."

    Erik O’Brien, Rocket Wagon

tell us what you’re building.